How to Ask Clients to Leave a Review

To say that customer reviews are powerful is an understatement.

A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or fifty-fifty a one-half-star—tin exist all information technology takes for a shopper to choose a competitor over you. Not to mention that reviews are the height local SEO ranking factor.

But in order to get those sentences or that extra star, you need to ask your customers for reviews. This tin can experience awkward or self-serving, but the truth is that people generally honey to share their opinions; they simply need that extra nudge.

In this guide, I'thousand going to show you why and how to ask for client reviews in a variety of scenarios—with examples and templates to make your life easier!

Table of contents

• Why ask for reviews?
• How to ask for reviews in person
• How to inquire for reviews over the telephone
• How to ask for reviews via text
• How to inquire for reviews with email
• How to ask for reviews post-purchase
• How to ask for reviews with your website
• How to ask vendors for reviews
• How to ask for reviews on social media
  
• How not to ask for reviews
• Concluding tips on request for reviews

Why ask for reviews?

Yous tin can already attest to the power of customer reviews from your own shopping experiences. Think about the number of times you've chosen a concern either because of what its reviews said or but because it had reviews. Or perchance you were never on the fence at all, considering you knew exactly what you wanted to buy because you lot heard great things about it from someone y'all know.

The fact of the matter is, what other people accept to say nigh your business carries more than weight than what you have to say virtually your business concern, even if they are complete strangers. Not convinced? Consider these online review stats:

• 84% of consumers trust online reviews as much as personal recommendations.
• Improving your review star rating by 1.five could equal thirteen,000 more leads.
• Every one-star increase in a Yelp rating leads to a 5-9% increase in acquirement.

If that is not plenty to get you to leave your condolement zone and offset collecting reviews for your ain business, here are some more stats that might give you lot the boost you need:

• Consumers are willing. A BrightLocal study showed that 76% of those who are asked to get out reviews proceed to practice so.
• Consumers observe reviews helpful. In a written report conducted past Podium, 93% of consumers said that online reviews for local businesses are equally helpful as product reviews on sites like Amazon.
• Consumers seek out reviews. According to BrightLocal, 98% of consumers read online reviews for local businesses.

How to ask customers for reviews

Whether you lot're looking to get more than Google reviews, improve your Yelp ratings, get five stars on Facebook, or ramp upward your Amazon reviews, there are a multifariousness of ways to inquire for them, including:

• In person
• Over the phone (or via text)
• Through your website (ideally, a reviews page)
• Via email (email blast, personal e-mail, company e-mail, email signatures)
• Via social media (direct message or post)
• Via thank you lot pages
• On receipts/invoices
• More

We'll be covering all of these and more in this post, just retrieve that yous don't have to stick with simply one method of asking customers for reviews. In fact, you should have a few strategies running at once to ensure a steady stream of feedback is coming in near your business. Multiple and recent reviews help earn you more trust from customers and likewise help your business to rank higher in search results
.

How to enquire for a review in person

Asking for a review in person tin be intimidating, but it is the nigh effective approach. If the opportunity presents itself, seize it!

Ask in response to praise

The easiest scenario would exist that of a customer who approaches you lot with unsolicited praise. In this case, express your appreciation for their taking the fourth dimension to provide the feedback, and then make the suggestion. For example:

Happy customer: [singing your praises]

Yous: That is then dandy to hear. Nosotros really endeavor our best to [do what you're being praised for]. And thanks so much for taking the time to share your feedback.

Customer: For sure, thank you lot for providing such keen service!

You: Yous know, if you could write what you just said in a review on [platform], that would exist crawly. Those kinds of comments actually assistance prospective customers to feel more confident in choosing us.

Customer: Sure!

You: Do you know how to practise it?

Create opportunities with conversation

Yous don't accept to wait for a client to come to you to inquire them for a review. More frequently than not you'll need to strike upwards a conversation with them that will provide the opportunity. You tin can do so past asking questions about their feel with your shop, services, or products upon checkout. Good questions include:

• Did you find everything yous were looking for today?
• Is this your first time [using the production you're virtually to purchase]?
• How is that [product you're purchasing]? I've tried [a similar product] merely I have yet to attempt this 1 for myself.
• I hope you had a good experience with us…annihilation we could ameliorate or that you lot liked?

Don't force it

Important: Don't ask for a review upon a customer's beginning positive remark nigh your business. This will render your chat ingenuine and you will come off as not caring almost their experience merely rather but nigh getting the review. Reviews better your reputation, simply y'all won't get whatever (and your reputation will collapse) if you don't ask in the right manner.

Instead, get a read on the customer. If their response is brusk and indicative that they don't experience like talking, don't force information technology. If they respond positively and offer more information or feedback, go on the chat. As it comes to a close, enquire them for the review. For example:

"Well hey, thanks for the feedback. We love sharing that kind of stuff with potential customers then they can feel more than confident nigh choosing us. If you lot're comfortable with it, it'd be awesome if y'all could share any of what you said to me in a [platform name] review."

How to inquire clients for reviews over the phone

If you own or operate a business that is customer support-heavy, y'all and your employees tin can find plenty of opportunities to ask clients for reviews over the phone. But cull who you're asking wisely. If you've just helped a customer through a long or difficult problem, information technology'southward probably non best to enquire them for a review.

Nevertheless, if you have a cocky-proclaimed satisfied client (ideally if they express gratitude for your assist), this is a great time to enquire for a review.

"I'grand glad we were able to aid y'all today and we so appreciate your concern. If you have the time and wouldn't listen, we'd honey it if y'all shared this experience on [review platform of your choice]. People really similar to see that they'll get the support they need should an upshot with our services ascend, client accounts, of class, are the best mode to show that."

You'll brand your customer feel appreciated and valued which non simply increases customer loyalty but volition also increase the chances of them actually giving you that review.

How to enquire for reviews via text

Text bulletin communication is increasingly popular for businesses today, and you accept ii options if yous go this route.

Personal request

Business concern: Howdy Mike. We just completed your jump lawn cleanup. Looks neat, bring on some rain!

Mike: Appreciate it. Can you lot email me the invoice?

Concern: You bet, I'll transport it tonight. Afterwards looking over the grand, I'd love to get your feedback in a Google or Facebook review if y'all take 60 seconds. Just click here: [link].

Image source

SMS service

At that place are also SMS review request services that tin set upwardly automatic texts subsequently appointments and purchases.

Thanks for visiting [business name]! Share your feedback at [link]. [We actually read it!]

Image source

How to ask for reviews via email

Using email to ask for reviews is a solid approach for businesses. First of all, it'due south nonetheless a keen channel for communicating with your customers: 91% of consumers open their email on a daily basis, and 58% of consumers cheque their email before doing anything else online. Second, you can include the link to the review platform right in the electronic mail and even test out dissimilar formats and language.

You can enquire for reviews via email in the grade of an e-mail smash or personal email.  Yous may desire to do 1 broad electronic mail or segment it out as you see fit. Here are some simple templates to follow.

Review request e-mail template #ane

Hey everyone!

Positive reviews from crawly customers like you help other [athletes, parents, artists, ec] merely like yous to experience confident nearly choosing [business name]. Could you take sixty seconds to go to [link to review platform] and share your happy experiences?

We will be forever grateful. Thanks in advance for helping us out!

Review asking email template #ii

Hey everyone,

Did you know that the number of [business name] fans has doubled since last year? We must be doing something correct! And whatsoever that is, we want to keep doing it. So tell the states!

If you lot take ninety seconds today, nosotros would love it if yous went to [platform] and wrote a review. A few sentences is all it takes! This enables us to go along providing the best experience possible for yous, and helps others understand how [ concern name] can brand their life easier.

Thanks in advance!

Review request e-mail template #iii

Dear [first proper name]

Thank you for your recent buy. We hope y'all love information technology! If you lot do, would you consider leaving the states a [platform] review? This helps the states to go on providing slap-up products and helps others similar you to find us and make confident [item] decisions.

Thanks in advance!

Review request email template #iv

Nothing can make a customer feel quite as appreciated every bit when they receive a personal email from the business organisation owner. Choose a handful of loyal customers who take washed a great deal of business organization with you, or customers with whom you lot're hoping to cultivate lasting relationships, and send them a personal annotation thanking them for their business and asking for the review.

Hi [starting time name],

We have a quick favor to enquire. Would you mind heading to [platform] and writing a quick review?

Reviews help united states keep upwardly with your needs and they also aid others like you to make confident decisions nearly [your topic].

Review or not, we even so love you!

Hoping to run into your smiling face before long,

[Name]

Visitor-wide email

Involve your employees in the process. Stress the importance of client reviews to your staff and ask that they send personal emails to customers. Let them know that they would be personally contributing to the growth of your arrangement and they'll experience empowered to participate in the initiative.

How to ask for reviews post-purchase

For some businesses, asking for a review immediately later their purchase makes sense, while others may want to wait to give the customer time to employ it. Exist sure to cater your post-purchase review requests accordingly.

Give thanks you lot cards

With a design tool like Canva, you can easily create trivial cards to become in your product packaging, attached to receipts, or side by side to the mints that encourage reviews. The card can say something like:

• "Did yous enjoy working with us? Go out a review!"
• "How did we practise? Permit us know by leaving a review at [link]!"
• "Got feedback? We'd love to hear it! You can leave us a review at [link]."

Purchase confirmation emails

Post-purchase trigger emails are nifty places to ask for reviews. Here are ii short and sugariness ways to request reviews or feedback in your subsequently-purchase give thanks you pages:

"Thank you for your purchase! If you enjoyed your shopping experience, tell united states of america (and others) about it!"

"Thank yous for your purchase! If you are happy with your [new product], please have a infinitesimal to review it here [link to review platform]."

Chewy's email is a neat example of providing the actual items the customer purchased and a link to review each.

We'd love to hear how you and your pet enjoyed these products. Delight leave a review and then nosotros can share it with other pet parents just like you lot.

And I particularly like this one by Biscuiteers because they include others' reviews. This helps give customers a starting point so they're non starting from scratch.

Thanks and so much for your recent guild. Ownership pressies should be good fun and we're curious to detect how like shooting fish in a barrel you establish it. If you tin can spare a few minutes to leave united states of america a review nosotros'd be super grateful!

How to ask for reviews on your website

You lot can include a CTA to leave a review in various places on your website, simply many businesses benefit from having a defended reviews or testimonials page accessible via their main navigation (as this is one of the first things a prospective customer seeks out when because a business).

Have a "get out us a review" page

In the example beneath, this business has a review item in their chief navigation, with the ability to read and get out reviews.

In the "leave a review" page, you're asked to give a thumbs up or a thumbs down. Once you lot hitting the thumbs upwardly, you're prompted to leave a Google review.

Include existing reviews

Exist sure to have a page that show existing reviews, or to include them correct on your "leave a review" page. This shows people how curt their review can be and gives them a starting point.

Many content direction systems have a plugin or script that allows you to aggregate your reviews from other platforms into a feed on this page. But yous can likewise add them manually. Either way, it is best to accept the reviews appear on the page in text grade (as opposed to screenshot or image). This is because reviews are often packed with important keywords that can boost your SEO, merely Google won't pick up on these words if they're in paradigm form.

How to ask for reviews from vendors

If you lot practise a lot of B2B work, consider your vendors and partners for reviews. Other business owners understand the value of a review, and leaving one on their website or listing may exist enough to get ane from them without even request.

However, in that location are opportunities to ask for reviews from them also. If you find yourself in a meeting with a client or a concern partner, don't be afraid to simply say,

"Mr. Smith, I really have enjoyed working with you on this project and value your insight. Would you exist willing to share your experience with our company by contributing a brusque review for our testimonial folio?"

Or

"Positive feedback from non just customers, but also the partners we work with really helps us to keep attracting more bang-up customers and partners such as yourself. If you lot wouldn't mind leaving a review, we would really appreciate that."

How to enquire for reviews on social media

Y'all can ask for reviews on any social media platform, only Facebook should be your top priority since it's a top review site.

Ask and include a link

What better manner to become Facebook reviews than via Facebook mail? In the simple example below, this insurance bureau writes:

We 50❤️ VE our customers! If you lot desire to bear witness us some dearest, leave us a review!

Create posts out of existing reviews

The other manner to go is to share reviews on your feed as they come in, like this local business does beneath. Yous tin can e'er add a link for customers to leave their own reviews.

How not to enquire for reviews

While you are encouraged to ask for reviews, there is a right and a wrong manner to get about it. Here are some approaches you should avoid.

Incentivizing with gifts or discounts

You should not, under any circumstances, offer a discount or free gift in substitution for leaving reviews. This is against the terms and atmospheric condition of many review platforms like Yelp and Google, and can lead to a high volume of depression-quality or star-but reviews (with no text). The purpose of reviews is non primarily to benefit the concern but to empower prospective customers to make informed decisions.

However, a pay-it-frontward campaign similar the one below would exist perfectly suitable. It reads:

For every review nosotros receive nosotros will donate up to $10 to the Make-A-Wish Foundation

Buying reviews

Again, this policy is in identify to go on review platforms honest and accurate.

Asking apologetically

Don't exist afraid to ask for reviews. People (as mentioned above, 67% of people) are generally willing to leave reviews. People like being heard, and volition exist extra willing to lend their vox to a company they experience has met their expectations, equally a way of returning the favor. Plus, y'all are empowering them to give other consumers just like them the confidence to make an informed decision

Non responding to reviews

Don't forget to reply to reviews. Start off, this is a way of acknowledging and expressing appreciation for the client' taking the time to do then. 2d, this can assist y'all to build customer relationships and retain more of them. Finally, information technology shows the residuum of the public that you are attentive to the voices of your customers. Responding besides builds engagement and activity on your listing, which Google takes into account when ranking business listings.

Concluding tips on request for customer reviews

There are many ways to ask for reviews, but the well-nigh constructive method and/or platform volition be different for each concern. Every bit mentioned above, your all-time bet is to take a few strategies in place at one time, and to experiment with particular methods to observe out which one(s) work all-time for you! Just recall these cardinal takeaways:

• Reviews aren't selfish; they empower your customers to assistance other consumers make smart and confident decisions.
• Exist 18-carat and don't strength it.
• Keep e-mail correspondence brusque and sugariness. The faster the email reads, the easier they'll perceive the process to be (a copywriting psychology principle!).
• Brand information technology every bit like shooting fish in a barrel as possible for the customer to leave a review (including using short, like shooting fish in a barrel-to-recollect links for printed materials).
• Remember that customers are willing to leave reviews.
• Respond to reviews, adept and bad!

A steady stream of good-quality reviews is essential for your reputation, ranking, and ultimately even your revenue. Then follow these tips and go a review strategy in identify asap!

bellindess.blogspot.com

Source: https://www.wordstream.com/blog/ws/2020/07/16/how-to-ask-for-reviews

Share this post